Mapas estratégicos do balanced scorecard em organizações de saúde: uma abordagem via Dinâmica de Sistemas

Abstract

The present study aims to analyze the impacts of the use of System Dynamics in the development of the strategy map of the Balanced Scorecard in public health organizations. Two specific objectives support the achievement of this overall objective. The first specific objective seeks to elaborate the strategy map of the Balanced Scorecard using System Dynamics for a public health organization. The second specific objective seeks to compare the traditional strategy map view with the view provided by the dynamic strategy map. The methodology used to collect data was the focus group and this research is classified according to the tipology proposed by Raupp and Beuren (2003) by the objectives, by the procedures and by the approach of the problem. By the objectives the present study can be classified as exploratory. By the procedures this research is classified as a literature and participatory research, because there is interaction between researcher and researched. And, by the approach of the problem this study is classified as qualitative. Initially a conceptual model of a private hospital strategy map was designed. This model was presented to a manager with extensive experience in public university hospitals management. Based on the data collected this initial conceptual model was modified an transformed into a dynamic strategy map for a public university hospital. This dynamic strategy map was compared to a traditional map and by this comparison was concluded that System Dynamics can build models of strategy maps much more accurate and elaborated than those built by the traditional method and still present other powerful tools for strategic management of public university hospitals.