Audiência do Espírito Santo : música evangélica, indústria fonográfica e produção de celebridades no Brasil

Abstract

Following an analytic perspective that intends to understand the phenomenon from its inside dynamics, in this thesis I focus the meaning of religious mission that has been stimulating the recent transformation in the gospel music production organization, as well with the businesses made by the different social factors religious and non-religious involved in the process. I argue that this part of business owns an organizational structure similar to other companies established on the market for it counts, as the others, with a roll of singers, celebrities formation capability, producing companies and deliverers , but for being usually associated to congregations and churches, establishes a way of self-regulation closely joined to a proselytism project that looks for the ampliation of the Holly Ghost s audience and of the rescue of the world .