A felicidade mediada: um estudo do imaginário da felicidade na mídia

Abstract

This thesis contains a study of the imaginary of happiness in the prescriptive/therapeutic discourse of a journalistic style characterized by providing counseling, guidance, formulas and models for people to carry out their lives in different spheres herein named counseling press. The aim is to understand how a concept of happiness, whose problematic aspects would be softened, emerges from it, contrasting with the image of this experience that comes from the diagnosis of modern subjectivity, driven to denounce the illness of civilization . From the analysis of the images of states of easiness and uneasiness , the subjacent principles that underlie them and the structural aspects of press counseling in the light of the notion of pacification, an interpretation of the trend of the imaginary of the prescriptive/therapeutic discourse is formulated to wipe out impasses and conflicts identified as peculiar to the modern experience of happiness. Said interpretation articulates itself around the idea of the control of emotions and of a more general perception that media would provide emotional experiences in an imaginary picture, and that they would be characterized by the softening or suppression of problematical aspects.