O processo ambientalizador e a etiqueta ambiental da empresa que pensa verde : o caso da Companhia Siderúrgica Nacional

Abstract

This thesis is about the environmentalization of CSN-Companhia Siderúrgica Nacional, which the most important production unit is located at Volta Redonda, in the south of Rio de Janeiro state. With a long history of environmental damage and having once admitted being the biggest polluter of the Paraíba do Sul river, today, CSN, after its privatization, presents itself as a company that thinks green . Looking for a relativist perspective in relation to the internalization of the environmental issue by companies, and having CSN as a reference, we seek to understand in what manner that company appropriates itself of the environmental issues and of the idea environment preservation, both as discourse and praxis. Using a theoretical perspective which incorporates, on the one hand, the work of Norbert Elias, which addresses the idea of civilization of customs, we seek to understand the environmental transformations which happened in that company as a new etiquette, that is, as a new code of conduct to be followed. On the other hand, taking the contributions of Marshall Sahlins as reference, those new practices adopted by CSN, seen as symbolic actions, are analyzed as being part of a process which involves the selective appropriation and the symbolic restructuring of events in the environmental field.