Magicaturas: estratégias retóricas da afirmação de si pela fotografia

Abstract

This work is structured from the 'magicatura' category: as we name the rhetorical strategies which every individual uses, either intuitively or consciously, to 'impress/convince'. Its success occurs by empathy, elsewhere by inference, with no concrete evidence. The object of analysis - the symbolic interactions - unveils human behavior, when operating as a language in which the actors can mean. As a theoretical basis, studies of Erving Goffman, Richard Schechner and Victor Turner allow us to structure social behaviors, while Clifford Geertz give us the interlocution needed to understand the magicaturas based on the relationship between agency and structure. Before starting the category delineation, several classes have been defined for the 'magicaturas': photographic, textual; scriptural; incorporated; emblem; authority; relationship; iconic; performance; training; and, finally, consumption. The observed epistemological crop was the 'photographic magicaturas' practiced by photography students and the methodological support has consisted of the approaches used in the field of Visual Anthropology. From the proposal to develop 'magicaturas' from their types, we obtained the corpus of this survey, which allowed us to analyze the actors operating each type of proposition, confirming the expectations that magicaturas are, in fact, self expressions, so they are elementary/necessary components in most of the interactions.