O diferente universo da mulher executiva em Exame®: gênero, trabalho e identidade profissional

Abstract

The research put in a context the formal projections concerning the transformations of the contemporary world of work, investigating how the arrangements and dynamics in the enterprises models of production, management and occupation in the end of the century XX were discoursely built. From the establishment of the profiles and prescription of the new labor reality under the perspective of strategic public sources in the brazilian enterprise market the study had as objective to verify the signification assigned to the insertion and promotion of women in the executive and management functions, and the principle that would guide the acceptance, on the part of the organizational culture, of a new occupational reality marked by the expressive and systematic participation of the women. One concluded that the act of contract and promotion of executive women in the management and command in the brazilian enterprise organizations are connected to a type of narrative and processes of construction of categories that, starting from the genre clipping, are capable of structuralize the careers. A mechanism to create hierarchy and segregation that dismisses the reality of functional activities in the world of the work of the classic paradigm of the bureaucratic rationality, becoming the acts of contract and debtor investments not only of the merit or competence, but of the different and antagonistic attributes conferred for the genre experience.