Muitas cidades em uma só : representações de paisagem do Rio de Janeiro em tempos de megaeventos (2009-2014)

Abstract

Ever since Rio de Janeiro established itself as an imperial capital, in the early XIX century, writers, sociologists, moviemakers and historians have chosen Rio de Janeiro as a constant target of their works. In the last ten years (2008-2018), the city is goin through changes due to the intense preparation for the megaevents. In 2013, it hosted the World´s Young People Journey of the Catholic Church. In the latter year, it became a key city for Brazil´s hosting of football´s World cup, having Rio the task of hosting the last match of the event. And finally, in 2016, it was the last city to host the Summer Olympics. It is gathered here a series of midiatic discourses that position the representation of Rio´s landscape, during the periodization of 2009 thru 2014, a key moment of the consoladation of a new interpretation of its urban space. This thesis is divided into three main sections. The first unity interprets the signification of offical discourse, researching the paradigma of the olympic/postcard city through the Reading of the oficial documents of the 2009 olympic bid of Rio de Janeiro and the institucional vídeos directed by Fernando Meirelles in its victorious campaign. The second section has as its main object the transmidia Project Rio eu te amo [Rio, I love you), encompassing the moviment Rio eu te amo , that articulated forms of urban branding with social media activities and the film, known by the sane name, presenting in both productions, landscapes of a passionate city . In contraposition to these narratives, the last unity gathers discourses that presente another representation of contemporary Rio de Janeiro. Therefore, it is here presented a joint analysis between the content produced by the documentary Dominio Público [Public Domain] and the findings of the documents of the Popular Comitee of the World Cup, whose conjoined main narrative is to expose governament and corporate abuse made through the pretexto of drastic changes in the name of the megaevents. Beside that, two other films are released in the same year of the material here cited (2014), Remoção [Removal] and Rio em chamas [Rio is burning] constructo an imaginary about an urban landscape that reveal the erased spaces and historically neglected subjects exercicing their position as actors in a city being disputed. In conclusion, according to the periodization here proposed, there are many cities in one. só