Regiões jornalísticas: uma abordagem locacional e econômica da mídia do interior fluminense

Abstract

This thesis aims to present the mapping of the Rio inner media and the result of the structure-conduct-performance approach that perform the daily newspapers and news sites in the state of Rio de Janeiro. The research was motivated by the question-problem: how to structure the firms that produce news and local information in small and medium cities outside the metropolitan area and why they are where they are? To do this research, we assume such means as firms and journalism as a major cultural industries, which are endowed with a spatiality that is completely particular. We resort to urban geography and industrial economy to compose a theoretical and methodological framework in dialogue with the media studies and regional journalism and applied structured questionnaires to managers of 20 companies in 14 cities of Rio de Janeiro inside. We seek, therefore, to gather primary data to know the location of these firms and their area of expertise, we call journalistic regions, its market, business and competitive positioning model in the digital convergence of media products, strategies and business management practices market economy context of local and regional information, conditions of production and distribution of content and performance. The choice of these two forms of journalism was made by representing the first, the form of more traditional journalism, and the second, being the way that most characterizes the transition that has spent the print. We conclude, among other things, that regional media is in line with the national and international markets, so that: 1) the most structured media firms generally are in cities with higher status in the urban hierarchy, but that new technologies information and communication coupled with the social need of news have motivated the emergence of small enterprises daily online journalism that begin to break this model and reorganize access to news in cities of lower hierarchy; 2) that only a number of restricted firms achieve best performance among the others, characterized mostly by a business model more traditional and no major investments in differentiation, regionalization and innovation; 3) that, in general, the online media, is in central cities or in journalistic borders perform better than printed as regards the scope and public access, but that printed remain the more consolidated media, with greater synergies and better financial results