#NãoVaiTerCopa: identidade, jovem e manifestações no Rio de Janeiro em 2013 e 2014

Abstract

The research aims to reflect about a possible confirmation of football as a symbolic constructive element of identity in Brazil during the Confederations Cup in 2013 and the 2014 World Cup. Analyzing the context of these sports events, takes into consideration the political protests of June 2013 that transformed the national political scene, when young people went to the streets, initially to manifest against the increase of public transport fares, and later with other guidelines and more adhesion, impacting in the accomplishment of the World Cup. Considering the participation of the press as a determining factor in the construction of identity based on football and its role in press coverage the 2013 protests, the journalistic narratives on O Globo and O Dia are mobilized in order to understand how the discursive production on the events happened. The research period in the newspapers ranged from June 14 to July 1, 2013, and from June 11 to July 14, 2014. Understanding the young people as a social public in formation, with a flexible and mobile identity the research investigates how they became involved with football and protests by observing 30 profiles of young students of comunication from Universidade do Estado do Rio de Janeiro, Universidade Federal do Rio de Janeiro and Faculdades Integradas Hélio Alonso on the social network Facebook. The same period of previous data collection is used for this analysis. The objective is to analyze if and how the media narratives of the press and the discourse of the young person in the social networks operated, or not, the identification and involvement of the Brazilian people with the sport during the event. Were these dissonant? The central question is to understand how this process occurs through stories, images, texts and forms of consumption that can feed the mythologies that characterize football as an instrument of identification with the young audience