Eu amo a Serra da Misericórdia : sobre comunicação, ambientalismo e comunidade

Abstract

This work describes a meeting. From a desire to participate, I describe a series of events that constitute the trajectory of an emotional community dispersed in the Northern Zone of the city of Rio de Janeiro: the verdejanres from Serra da Misericórdia that, over more than twenty years, celebrate characteristic of spending to the development of a creative economy based on sustainability. The initial goal of this research is based on a broad question: how does the love of a place unleash trajectories, sediment practices, form a group and induce it to the development of communication strategies? Interested in the processes of initiation that form groups, in the possibilities of face-to-face communication and in the attempts to remediation an apocalyptic imaginary on the climatic issue, this dissertation lauds a local transcription that aims to remedy this coming end-of-times through the adventures that local environmentalism knows