Entre mapas e moças do tempo: informação e entretenimento na meteorologia do Jornal Nacional e do Rural Notícias

Abstract

This work is a study about a mixture between weather information and entertainment on the weather forecast board of two Brazilian newscasts from Globo Organizations: Jornal Nacional JN (broadcast by an open channel Rede Globo) and Rural Notícias RN (by paid channel Canal Rural). The reception of the weather program is assessed by open interviews with 40 viewers of both newscasts that live in cities and in the countryside. Also through interviews, the production representations are assessed with the weather girls Flávia Freire (JN) and Lilian Lima (RN), both of them well known by the audience. The observation of the emergence of the modern consumer, the extension of consumption to leisure, television as entertainment, the weather as a subject of conversation, the representations of the human body in Brazilian culture and education features in the transmission of weather reports by Brazilian TV are subjects that help identifying leisure on the weather board. Therefore, weather report formats, seeming functions, formatting, the built-up bodily image of their anchorwomen and the target audience of each newscast are subjected to analysis. These main themes are related to the visions of authors who study communication, weather, hedonism, utilitarianism, consumption, social representations, body, education and pedagogy. The weather forecast is shown as having several meanings, the emphasis being on everyday life, on both newscasts; the accent on leisure, above all on Jornal Nacional; and the emphasis on the broad meaning of the agricultural production, on Rural Notícias.