Saudamos a imprensa e pedimos passagem : um estudo sobre mídiatização das escolas de samba do Rio de Janeiro

Abstract

The Carnival is a commemoration which is in constant construction. It s a time when several social groups enconter one another. The media are, since the nineteenth century, an important mediator of the exchange of information among the various groups that live in the city of Rio de Janeiro. The press has acted in crucial ways in the organization of the Carnival events, specially on the promotion of competitions. Among the changes of social representations, samba schools have negotiated with other social groups, through the media, to gain greater visibility and notoriety. The negotiation led schools to mediatization, namely the creation of representations on which they are exposed by the media