A emoção em rede: as éticas e estéticas Emo

Abstract

The present work is to analyze the most striking features of the urban tribe Emo, whose origin is in the emocore musical style. This is a study that basically punctuates the music, sexuality, fashion and sentimentality in the imaginary emo, presented as elements that are configured in community tribe elans. From the perspective of Post-modernity, not objective research to find reasons or justifications for the behavior of the tribe young, just consider some issues under the light of imaginary, urban tribalism and body concepts within the bias already explored in research Social Communication. Since the social network Facebook as the main ground for realization of netnography, publications were analyzed in profiles and fan pages demystifying the tribe and showing the various facets of these young people. In addressing controversial issues such as bisexuality, androgyny, suicide and self-harm, the study shows how them put themselves socially - among their subversive and contradictory logics - elucidating other ways of seeing the world. The concepts of urban tribalism of Maffesoli (1987) guided the steps in this study that made use of optics of this and other authors who deal with issues of Post-modernity