A contribuição do jornalismo guiado por dados para a criação de valor nas organizações jornalísticas

Abstract

Journalism is going trough a moment of transition as a result of a broader set of changes caused by the emergence of new communication and information technologies. These changes have disruptive social, political, cultural and economical impacts, which are redefining contemporary society as one more global, horizontal and transparent (CASTELLS, 1999, 2003; JENKINS, 2008; MANOVICH, 2001). Among other effects, this phenomena result in an exponential growth of production, storage and distribution of information, changing as well the way people receive, manipulate and understand information (GOLDHABER, 2006, 2012; SIMON, 1972; LANHAM, 1994). Journalism organizations, which for decades long had strict control of their activities and markets, now have to deal with ubiquitous competition over production, gathering, selection and distribution of information and news (ALBARRAN, 2010; DOYLE, 2013; PICARD, 2009, 2013; RICHERI, 2012). The result is a general loss of audience and advertisement that threatens the industry s sustainability. Data-driven Journalism emerges in this context of structural and financial crises. Shaken by increased competition and lost of hegemony, journalists have to deal with the devaluation of functions that traditionally guaranteed its economical value: Accessing sources, determining the significance of information, and conveying it effectively (PICARD, 2009). The exponential rise of available public interest information created an opportunity for journalists to step up and lead the process of making sense of these data. The current dissertation aims to identify in what ways data-driven journalism can be used to rescue the value and relevance of journalism to the society by using new methods, skills and tools, and creating new products and services. The case study method is the baseline for this research, centered in the Estadão Dados core, from O Estado de S. Paulo newspaper, this work aims to better understand these new practices and their possible positive effects on the sustainability of journalism organizations