Visualizada e não respondida: uma metáfora para pensar a experiência do amor mediada pelas tecnologias digitais de comunicação

Abstract

This research starts from the perspective of theories of communication materialities to investigate how the Communication Digital Technologies (TDC) participate in the modulation of contemporary love experience. For this, different methodologies in order to surround what is configured as "object" of research were combined, starting with an online ethnography the text "18 cruel truths of modern relationships you will have to face," the blog "Reports one Diva ", published in Brazil in 2014, in-depth interviews with 12 blogger and blog readers and online questionnaire with the participation of 700 people. In addition to the investigation of empirical data, research consisted of survey research, theories and authors who helped to think issues such as affection, emotion, sensitivity, relative body and technology. As a result, a metaphor that expresses itself was created with the maxim "seen and not replied" to organize and focus on the key question that seeks to answer. This metaphor helped to reflect on how the TDC are participating in the production of a particularly contemporary indifference that is believed to be able to affect the experience of love