Como contar histórias em 15 segundos: uma websérie audiovisual brasileira produzida para um aplicativo de celular e a aceleração da espectatorialidade digital na era da conexão e da mobilidade

Abstract

Digital technologies have been significantly transforming the audiovisual experience in the 21st century. The falling costs of smartphone devices and high-speed mobile internet connection packages in recent years have caused significant changes in the modes of video production, distribution, storage, display and consumption. Although the digital revolution has generated impacts on all links in the audiovisual chain, this Master s Dissertation, when analyzing specifically an independent Brazilian web series developed for the enjoyment of connected mobile devices, enhances research on a finished audiovisual product, carried out for an online app as an element of stimulus and reflection, simultaneously, of changes in the contemporary digital audiovisual culture. Based on the hypothesis that the intense process of media convergence, together with the phenomenon of media mobility, expressed succinctly in the figure of a smartphone, exerts a great influence on the forms of perception of the contemporary subject, this Dissertation proposes to articulate connections between the increasingly accelerated, fragmented and discontinuous pace of digital spectatoriality and its reflections on an independent Brazilian audiovisual web series for online consumption. The 1/QUARTO comic fiction web series, originally and exclusively produced for the social application Instagram, was analyzed with the objective of relating issues related to attention and perception in the age of connection and mobility to the exploration of new ways of developing fiction audiovisual series in digital culture