A retomada do espetáculo radiofônico: como a webcam vem remediando a programação de emissoras populares no Rio de Janeiro

Abstract

The following study in Social Communication presents an empirical and qualitative reflection on some of the ways in which the introduction of studio webcams has reconfigured productive routines (i.e. remediating radiophonic language). The research considers two popular broadcasting stations in the Rio de Janeiro metro area that air simultaneously in AM and FM and have significant audiences in their niche (Super Rádio Tupi e Rádio Globo Rio), in the period comprised between May 2015 and October 2016. Mixed methods have been employed, including online monitoring, semi-structured interviews and participant observation. It offers reflections on 1) new logics of production; 2) transformations in the professional field; and 3) the adaptation of radio studios into scene/setting, which aestheticizes the disposition and ambience of the radiophonic production, the broadcaster and the production staff in their professional environment. It advances the hypothesis that, to an extent, and reconfigured by the spatiotemporal conditions of digital communication, the remediation of radiophonic broadcasting is driving the comeback of radiophonic shows