#museumselfie: sociabilidades mediadas por imagens conectadas no Instagram

Abstract

Since its popularization in 2013, selfie understood in this work as the act of framing the self-image in a photograph took, in general, with the cell phone and shared on social network websites has received a negative criticism by part of the press and the academy, which classified it as another communication tool in the service of the spectacularization of a narcissistic self. What distinguishes selfies from other forms of self-representation is the fact that they are considered a connected image, the one that presupposes the existence of a receiver and, by providing a means to socialities on social network websites, it becomes a powerful conversational tool. The purpose of this research is to analyze socialities resulted from the connected images, given the appropriation dynamics of selfies at museums shared on Instagram. It was decided to work with two museums with different characteristics: Centro Cultural Banco do Brasil (CCBB RJ) and Museu de Arte do Rio (MAR). While CCBB RJ stimulates the practice of selfies in its exhibitions, MAR does not prohibit photographic self-representation, but also does not encourage it. The data was collected through selfies at museums posted on Instagram, from May 3 to August 2, 2017, under the hashtags #ccbbrj and #museudeartedorio. In a qualitative analysis of the posts, from the elements that accompanied the selfies, such as captions, hashtags, geotags and comments, we found three recurring forms of experience with the image: Inform and attest , Feel and express and Entertain and play . Thus, rather than a mere narcissistic spectacularization of oneself or the shrinkage of art into background for personal photographs, we conclude that selfies at museums extend the experience of the image and its functions and constitute a legitimate way for social actors to appropriate elements of social life, such as museums and their works of art, and use them in their conversational performances, producing different interaction forms on Instagram