Canal Futura : um projeto de identidade para a população brasileira

Abstract

The focus of this dissertation is the process of creating corporate identitiy projects in the field of motion graphics and its relations with the design s study fields. The choice of Canal Futura as a research subject for a Master's dissertation in design can be explained either by the unique characteristics of its project corporate identity as the relevance of the institution on the national scene, taking into account the inclusion of this study in the line of research History of Brazilian Design, integrated into the Graduate Program in Design from ESDI / UERJ. We believe that the analysis of identification procedures developed in, and for the Canal Futura helps us to approach the design of activities aimed at acquiring information systems, analog or digital, in communication. Identified a number of factors that, combined, seemed to promote the development of an environment conducive to experimentation in the field of information design. These factors were divided into three main groups, connected respectively to the original goals of the Futura, the contextualization of the research period and the design of corporate identity developed by the French design agency, Gédéon. Our goal is to analyze the factors identified to then present the results of this combination from the viewpoint of design. To advance the discussion on corporate identity projects will be necessary to introduce two concepts of classification: the concept of open corporate identity or dialectic coexistence and the concept of closed corporate identity or the unidirectional approach. The first concept involves negotiation between different visual identities while the second is based on a comparison of different languages. We will list and analise these concepts to theoretical lines geared to contemporary identities, both collective and individual.