Experiência e visualidade do fonograma. Da audição analógica à digital

Abstract

Through a historical analysis, the research proposes to investigate the role of visuality in the transformations of the experience of music consumption imposed by technological evolution. If the uprising of the phonograph confers unprecedented potential for listening, the absence of performance determines the loss of visuality as a complement to musical hearing. The evolutionary process of the packaging of the phonogram gave rise to a project concept that was transfigured as an alternative to the deprivation of this visuality, thanks to the creation of a specific layout for that musical content. With the advent of the immaterial phonogram and its transmission in streaming, one can notice another important change in the processes of music consumption, altering the functions of the visuality and, by extension, the designer in the generation of creative solutions for the mediation of the phonographic listening.