Design de jornal impresso: a relação entre formato e usabilidade

Abstract

This research Newspapers design: the relationship between format and usability - has a main objective to reinforce the importance of user involvement in product design, by understanding the influence that the format defined here by the size of the pages and sections organization has on the usability of the printed newspaper. Presents the technological and economic aspects related to this product and verifies the influence exerted by them on the format. Maps the main aspects of newspaper design and the different formats of newspapers, its origins and its relevance to its design. It attempts to map the format of the newspapers in different markets and the possible impact of format changes in the circulation, content and advertising of printed newspapers. Reviews of the current landscape of electronic journals and their possible interference in reading habits. Reviews also the literature on usability, focusing on documents design methodology and its application in usability tests for newspapers. Finally, describes the field research through interviews with newspaper design experts, systematic observations in newspaper printing facilities and on the newspaper market in the city of Rio de Janeiro and application of usability testing for newspapers. It concludes that, considering the public participating in trials professionals who work printing newspapers only aspect of the format related to the sections organizations seems to exert influence on the usability of the newspapers.