Rodadas de Interação: um modelo para o projeto de interfaces de websites que potencializem a motivação em interagir

Abstract

This work aims to propose a design thinking framework, able to inspire user experience designers focused in interactive websites. It s based in a body of knowledge and precepts necessary to stimulate and motivate the users to continuously interact, extending the experience in time, thus increasing the odds of one or more occurrences of memorable and positive moments for the user, with no compromise to good usability. This perspective draws away from the paradigm of an exclusively goal or task-oriented design, in which productivity plays a big role and usually a smaller period of time is a measure of good usability. Instead, the proposal of this conceptual framework is to provide the designer a new set of lenses that puts the activity in the fore, not as means to an end, but an end itself.