Design e Marketing: uma relação de sinergia para a Sustentabilidade

Abstract

This thesis covers the principles of Design, the fundamentals of Marketing, and the conditions that both activities can, together, generate creative environments for the Sustainability. It is believed they are fields of partner, complementary and transversal knowledge, and thus, having a natural potential of synergy for the building of consistent and durable projects. The insistence on this idea is due in part to the professional experience in these project management sectors, as well as, the development of tests, through the literature on the meanings of terms, concepts and objectives for data organization, analysis, conceptual alignment and verification of tangency between these fields. This work aims to contribute to the interaction and the integration of the fields, in graduate programs, also by the suggestion of a creativeanalytical and creative-generative tool for the development of more sustainable solutions. The increasing need for appropriate and effective application of the studied knowledge in the productive sectors, the demand for professionals able to fit these needs, and the deficit of investigations with this approach reinforces the belief in the usefulness of this research. The focus areas have in common multidisciplinary, systemic and interdependent relationships.