A reinvenção de um jornal: o design gráfico nas capas do Correio Braziliense

Abstract

During the 1994 / 2002 period, the Correio Brasiliense newspaper implemented a renewal on its graphical language as result of a complete reformulation on its publishing project, which received many design and journalism awards. It was one of most awarded newspaper in the world, for the Society for News Design (SND) an organization with great prestige worldwide. Under the command of journalist Ricardo Noblat, the reformulation of the publishing project went through three phases: February 1994 with the beginning of the process; April 1996, with the implementation of the new publishing project, by Francisco Amaral, designer; July 2000 with the reformulation of the graphical language, also by Francisco Amaral, which took place along with the consolidation of the editorial project. The research objectives are the cover page of the first section, edited between 1996 and 2002 - a period where the design - totally integrated to the news brought good results in terms of graphical design improvement. The importance of the Brasilia daily newspaper was the result of years of work, with many challenges won by a well tuned team and determined to reinvent the way of making a daily newspaper in Brazil, which the goal was to be an independent, critic and militant newspaper. The formal flexibility and the inventiveness of the graphical project were the results of this editorial strategy.