A dimensão visual e o design dos ambientes na web sob influência da participação dos usuários

Abstract

Ahead of the digital environments expansion which follows the principles of the web 2.0, one can notice a growing opening on the user s participation that can be seen from the social interaction channels, production and shared management of the digital content. The proposal of this research is to reflect on how this scenario of participation is forging and strengthening a social structure the social web capable of actively acting not only in the production of digital content, but also in the form of this content presentation. Lined on a theoretical reflection and on an empiric survey, this research intends to bring lights to the relation that is established between practices of design and practices of use, from the obser-vation of an new emerging production structure the collaborative creation based on the additional action between the designer and the user to the definition of the digital environ-ment s visual dimension.